My guest today is truly special. First, because she loves Romania despite being born and raised away from the country. Second, because Isabelle's interesting personality helped her develop a unique concept, meant to help entrepreneurs become better in all of their endeavors. Today we learn about singularity storytelling, as well as to what extent is Isabelle Rizo a Romanian and how is she connected to our country.
Name: Isabelle Rizo
Living in: Chicago
Current occupation: Artist, Consultant, Singularity Storyteller
TGR: Isabelle, let me get this straight: your parents have left Romania during communism right?
IR: Yes, they left to create a better life.There seemed to be a very tight regime and uncertain future for us. One that did not seem expansive so the decision was made to leave.
OK, and you were born in Germany but still consider yourself Romanian...
Yes, my mother tongue is Romanian, the stories growing up were Romanian, the inside jokes... all Romanian.
Why do love Romania so much?
It is a country of high contrast, old and new, traumatized yet beautiful... There are beautiful mountain terrain, castles, history... It is so complex, that is the reason I love it.
When was the last time you've traveled to Romania?
I go almost every other year. The last time was in 2015 on my European nomadic tour. Visiting family out there.
Do you stay connected to the country?
Yes, the protests and youth coming together despite corruption is great. I keep up with some of my favorite artists like Ada Milea and Daniel Balanescu. There is an amazing filmmaking scene and talent with technology. I like to be kept in the loop!
How was it for a Romanian girl born in Germany to move for good in the United States?
Moved to Chicago... the film "In America" definitely shows the story of growing up in the not so safe inner city.
What is it that you like about Chicago?
Chicago has the best of all worlds! International food, an amazing art and culture scene, financial business district, and a lakefront. What more could you want?
Isabelle, tell me about your work - how did you become the inspirer you are today?
I was teaching marketing and social media management on and off since 2008, and there was something not clicking when I was doing consultancy work with corporate clients. From there I pivoted to educating on the singularity - the merging of humanity with technology. And from there infusing storytelling to create community, solve problems, and start businesses.
What is actually singularity storytelling? It's the first time I hear about it...
Singularity storytelling is the process of using technology to create conscious brands, community, and movements around certain philosophies that allow civil discourse, support, and personal development. You can check more details on my website, but the main idea is that any entrepreneur should benefit from the advantages of technology, whenever they share their story and wish to make themselves heard by the niche they target. The concept of singularity storytelling does just that - inspire people to align technology with art, social media and real space we live in - something we tend to forget when focusing on online marketing.
I see. And which past experiences helped you craft this unique concept?
Being a digital nomad, witnessing and being part of the nerdfighter community - Vlogbrothers and DFTBA records - teaching and developing curriculum in China, and doing freelance film work. Everything I studied or did led to what I teach today.
Why are entrepreneurial women your main target? Do you feel it is more appropriate for them?
I worked with mostly men for many years. They have a very output-oriented energy and are confident in their ability as business men. Women - full of talent, gifts, and wisdom needed hand holding support and encouragement for getting more visible and owning their confidence and abilitites.
Do you have any customers in Romania?
Not yet, but I do have colleagues and I do want to work with the Romanian Tourism agencies on updating the brand of the country. Westerners have no idea about the beauty and rich culture it has.
I can see your background is actually filmmaking. Which is your favorite project and what message did you wish to convey?
The BellaVie project documentary about student loans and self-directed learning. You can still find it on Youtube.
Isabelle, how does your future look like?
It is still international. I love teaching, speaking and performing. I have some print projects in the near future as well.
Which is your favorite place in the world and why?
Oh that is so hard. I feel the most at home in Sibiu, Paris, and Chicago. Chicago for its mix. Paris for the aesthetic. Sibiu for the coziness and calm.
Chicago, Paris, Sibiu - that sounds very nice! Now, for the ending, what is your biggest dream?
To show the world that Earth is your playground. Despite what things you may have experienced, there is light and choice. To have individuals use technology to create community, performances, art, and safe spaces.
Well, let's just hope technology will never replace the human touch and will be used for creating a better life only. Thanks, Isabelle, glad to learn your story!
The Golden Romania
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